What Working With NoFiltr Looks Like
Too often, youth input comes late, or only as reactions.
Our four-step approach ensures youth insight is embedded from the beginning, shaping goals, strategy, and execution along the way.
By moving from clarity on your goals to youth insight, co-design, and implementation, we help partners build solutions that are safer, more relevant, and more likely to improve youth experiences online.
How Do You Want to Engage with Youth?
Most partners come to NoFiltr in one of these moments:
We don't just consult youth.
We collaborate with them.
At NoFiltr, young people aren't a checkbox or a focus group. Our Youth Innovation Council are researchers, designers, and decision-makers.
The NoFiltr Youth Innovation Council helps partners:
- Identify youth needs on your platform
- Co-design innovative solutions alongside young people
- Build strategy grounded in youth insight
- Deliver outcomes with youth involved through execution
NoFiltr is not a one-time youth council or a listening exercise.
Our model creates accountability loops between youth and institutions.
Why Youth Insight Can't Be an Afterthought
Not every company needs the same level of engagement. Here's how to choose what fits.
Still deciding?
Check out the case studies below or take our partnership quiz to see how we might help.
Reimagining ZEPETO's Safety Center
THE CHALLENGE: As one of the largest-growing virtual environments for youth, ZEPETO’s safety center was full of useful information on how to keep youth safe on their platforms. However, they wanted a partner who could make transform these dense resources into more approachable guides for youth.
OUR SOLUTION:
- Seat at the Table Workshop and Youth Insights survey to drive insights for safety guide development
- Over 25+ custom, co-branded modules that live on their safety center or social channels
THE IMPACT: NoFiltr made critical safety tools and guidelines to understand, ensuring any of the 400 million young users on ZEPETO had greater confidence in navigating one of the fastest-growing virtual environments.
Combatting sextortion with Meta & Childhelp
THE CHALLENGE: Meta partnered with Childhelp to develop a first-of-its-kind education curriculum to help protect young people from online exploitation, such as sextortion and grooming.
OUR SOLUTION:
- Seat at the Table Workshops
- Insights surveys
- Readout Roundtables
THE IMPACT: The sextortion prevention curriculum shaped by NoFiltr youth is now positioned to reach and protect tens of millions of young people across Meta’s global platforms—equipping them with the language, tools, and confidence to recognize and respond to online exploitation.
The animated video series won three silver Telly Awards, in the categories of Health & Safety, Advocacy & Causes, and the People’s Telly (where the public voted on videos).
Helping young people find balance online with Pinterest
THE CHALLENGE: Not only did Pinterest want to engage with youth to inform their safety features and policies, they also wanted to bring together youth, caregivers, and educators for Mental Health Awareness Month.
OUR SOLUTION:
- Resource Boards (Youth, Caregiver, Educator)
- Influencer videos that yielded 200k views and 15k engagements
THE IMPACT: In its first year, this collaborative campaign between Pinterest and NoFiltr demonstrated the power of youth-informed digital safety. To mark Mental Health Awareness Month, we launched a tri-lens initiative—Resource Boards tailored for youth, caregivers, and educators, paired with a series of influencer-led videos. The result: over 14 million views, 65,000+ engagements, and meaningful participation across generations. Pinterest didn’t just update policies: they fostered dialogue, trust, and visibility for youth mental health on a platform used by millions.
Playing by the rules with Roblox
THE CHALLENGE: Roblox set out to make their Community Guidelines more accessible and youth-friendly. Alongside the launch of their new Civility Microsite and platform features, they aimed to develop youth-centered guides that reflect and elevate the voices of young people themselves.
OUR SOLUTION:
THE IMPACT: Through two co-designed Seat at the Table workshops and Youth Insights surveys, NoFiltr empowered Roblox to embed authentic youth perspectives into its Community Guidelines, resulting in two youth-authored safety guides that now anchor the platform’s Civility Microsite and stand to positively impact over 70 million daily active users, many of whom are teens navigating safety, identity, and connection online.
Tech Partners
We've worked on making platforms a safer place for youth with...
Ecosystem Partners
We've empowered youth through resources and conversations alongside...